环球体育

行业首家A股上市(600138)中国光大集团成员企业|2019世园会全球合作伙伴|品质生活系统提供者

关于中青旅

ABOUT CYTS

品牌理念

一、品牌标识


ZHONGQINGLVBIAOSHIDESANDAYAOSU——DIQIU、TAIYANG、FENGHUANG

SIHAIYIJIA、MEILIWUXIANDEDIQIU,XIANGZHENGZHEZHONGQINGLVGUANGKUODEHUANQIUTIYULINGYUYUFAZHANKONGJIAN;

环球体育SHENGJIPENGBO、GUANGMANGSISHEDETAIYANG,XIANGZHENGZHEZHONGQINGLVHONGDADELIXIANGBAOFUYUMUBIAOYUANJING;

JIXIANGRUYI、ZHANCHIGAOFEIDEFENGHUANG,XIANGZHENGZHEZHONGQINGLVGAOSHANGDEQIYEJINGSHENYUHUANQIUTIYUPINPAI。


环球体育ZHONGQINGLVBIAOSHIDEBIAOZHUNSE 

环球体育CHENGSE——YUSHIZHEWENNUAN、GUANAI。

环球体育HONGSE——XIANGZHENGZHERELIE、JIQING。

LANSE——DAIBIAOZHELIZHI、LENGJING。

二、企业使命: 品质生活的系统提供者
使命即企业的价值观和世界观,由此决定企业的理想、信念和道德。秉承公司的使命,中青旅致力于为消费者、员工、合作者与股东创造品质生活。

DUIXIAOFEIZHE——ZHILIYUYIYOUZHIDECHANPINHEZHUANYEDEHUANQIUTIYU,WEIZHIDAILAIGAOPINZHIDEKUAILEXIANGSHOU。

DUIYUANGONG——ZHILIYUCHUANGZAOHEXIEWENDINGDEGONGZUOHUANJING,SHIMEIWEIYUANGONGDOUNENGYOUPINGDENGDEXUEXIHECHENGZHANGDEJIHUI,JIANKANGSHENGHUO,KUAILEGONGZUO。

DUIHEZUOZHE——ZHILIYUJIANLIGONGYINGDEXIEZUOGUANXI,TISHENGHEZUODEJIAZHIYULIYI,KUAILEDIHEZUO。

DUIGUDONG——ZHILIYUWEIGUDONGCHIXUCHUANGZAOZHUOYUEJIAZHI,SHIGUDONGGANSHOUDAOLIYICHIXUZENGZHANGDEKUAILE。

三、企业愿景: 力争将中青旅环球体育成为全球领先的旅游综合环球体育商

环球体育ZUOWEIYUGUOJIAGAIGEKAIFANGTONGSHENGGONGZHANGDEXINGYELONGTOUQIYE,ZHONGQINGLVJIANGANZHAOGAOZHILIANGFAZHANYAOQIU,YIXINCHENGYUAN、XINZHANLVE、XINTOURU、XINSHOUYI、XINKUAYUEWEILANTU,YITUOZHONGGUOGUANGDAJITUANJINRONGKONGGUPINGTAI,FAHUICHANRONGHEZUOYOUSHI,YIYOUZHIDEWENHUALVYOUCHANPINHEHUANQIUTIYU,BUDUANMANZURENMINDUIMEIHAOSHENGHUODEXINXUQIU,LIZHENGJIANGZHONGQINGLVHUANQIUTIYUCHENGWEIQUANQIULINGXIANDELVYOUZONGHEHUANQIUTIYUSHANG。

四、品牌信仰: 用心陪着你

HUANQIUTIYUCHANGDAOCHENGYUANZHIJIANWUBIANJIEGOUTONG,XUNQIUYUXIAOFEIZHEZHIJIANDEWUZHANGAIGOUTONG,CHUANGZAOYUHEZUOHUOBANZHIJIANDEZHENCHENGGOUTONG,ZHUIQIUXINYUXINGOUTONGDEZUIGAOJINGJIE,CHUANGZAOCONGLIZHIDAOXINLINGDEPINPAIXIYINLI。

LVYOUHUANQIUTIYUDEHEXINYOUSHISHIJIYU“REN”DEHUANQIUTIYU,“ZHONGQINGLV,YONGXINPEIZHENI”,YIFANGMIANDAIBIAO“LVBAN”ZHIJIANDEPEIBAN,LINGYIFANGMIANDAIBIAOZHONGQINGLVDUIYOUKEDEPEIBAN,ER“YONGXIN”LIANGZI,SHISHIXIANGANDONGSHIHUANQIUTIYUDECHUFADIAN。“YONGXINPEIZHENI”DEPINPAIXINYANG,SUOCHUANDIDEPINPAIGANZHIJISHI“WENNUAN”、“TIEXIN”、“YOURENQINGWEI”,QIHEXINSUQIUZAIYUSHITUIGUANGLINIANYUCHANPINHEHUANQIUTIYUGUANTONG,BANGZHUXIAOFEIZHESHOUHUOGENGWANMEIDELVXINGTIYAN。