环球体育

行业首家A股上市(600138)中国光大集团成员|2019世园会全球合作伙伴|品质生活系统提供者

关于中青旅

about cyts

品牌理念

一、品牌标识


zhongqinglvbiaoshidesandayaosu——diqiu、taiyang、fenghuang

sihaiyijia、meiliwuxiandediqiu,xiangzhengzhezhongqinglvguangkuodehuanqiutiyulingyuyufazhankongjian;

环球体育shengjipengbo、guangmangsishedetaiyang,xiangzhengzhezhongqinglvhongdadelixiangbaofuyumubiaoyuanjing;

环球体育jixiangruyi、zhanchigaofeidefenghuang,xiangzhengzhezhongqinglvgaoshangdeqiyejingshenyuhuanqiutiyupinpai。


环球体育zhongqinglvbiaoshidebiaozhunse 

环球体育chengse——yushizhewennuan、guanai。

环球体育hongse——xiangzhengzherelie、jiqing。

lanse——daibiaozhelizhi、lengjing。

二、企业使命: 品质生活的系统提供者
使命即企业的价值观和世界观,由此决定企业的理想、信念和道德。秉承公司的使命,中青旅致力于为消费者、员工、合作者与股东创造品质生活。

duixiaofeizhe——zhiliyuyiyouzhidechanpinhezhuanyedehuanqiutiyu,weizhidailaigaopinzhidekuailexiangshou。

duiyuangong——zhiliyuchuangzaohexiewendingdegongzuohuanjing,shimeiweiyuangongdounengyoupingdengdexuexihechengzhangdejihui,jiankangshenghuo,kuailegongzuo。

环球体育duihezuozhe——zhiliyujianligongyingdexiezuoguanxi,tishenghezuodejiazhiyuliyi,kuailedihezuo。

环球体育duigudong——zhiliyuweigudongchixuchuangzaozhuoyuejiazhi,shigudongganshoudaoliyichixuzengzhangdekuaile。

三、企业愿景: 力争将中青旅环球体育成为全球领先的旅游综合环球体育商

zuoweiyuguojiagaigekaifangtongshenggongzhangdexingyelongtouqiye,zhongqinglvjianganzhaogaozhiliangfazhanyaoqiu,yixinchengyuan、xinzhanlve、xintouru、xinshouyi、xinkuayueweilantu,yituozhongguoguangdajituanjinrongkonggupingtai,fahuichanronghezuoyoushi,yiyouzhidewenhualvyouchanpinhehuanqiutiyu,buduanmanzurenminduimeihaoshenghuodexinxuqiu,lizhengjiangzhongqinglvhuanqiutiyuchengweiquanqiulingxiandelvyouzonghehuanqiutiyushang。

四、品牌信仰: 用心陪着你

环球体育huanqiutiyuchangdaochengyuanzhijianwubianjiegoutong,xunqiuyuxiaofeizhezhijiandewuzhangaigoutong,chuangzaoyuhezuohuobanzhijiandezhenchenggoutong,zhuiqiuxinyuxingoutongdezuigaojingjie,chuangzaoconglizhidaoxinlingdepinpaixiyinli。

环球体育lvyouhuanqiutiyudehexinyoushishijiyu“ren”dehuanqiutiyu,“zhongqinglv,yongxinpeizheni”,yifangmiandaibiao“lvban”zhijiandepeiban,lingyifangmiandaibiaozhongqinglvduiyoukedepeiban,er“yongxin”liangzi,shishixiangandongshihuanqiutiyudechufadian。“yongxinpeizheni”depinpaixinyang,suochuandidepinpaiganzhijishi“wennuan”、“tiexin”、“yourenqingwei”,qihexinsuqiuzaiyushituiguanglinianyuchanpinhehuanqiutiyuguantong,bangzhuxiaofeizheshouhuogengwanmeidelvxingtiyan。